The following
of Terms can be used for any terms not understood.
The cardinal rule of modeling is: It is only a part-time job. "If you expect to make a living as a model, you are in for a shock", said an owner of Talent Agency. "However, people who tack this on to another career find it very rewarding.
Another common misconception about modeling is that model scouts are only looking for young, thin women. The fact is, the greatest demand is for women in their late 30s and men in their mid 40s. But anyone at any age can be a model. Depending on the type of modeling, the product being sold or the market being targeted, there are jobs to had for models from infancy thru the "golden years".
Jobs pay by the hour or by the day. The most common job is fashion modeling or runway modeling, in which clothing is modeled for an audience in stores or malls. Freeze modeling is pretending to be a mannequin in store windows or other displays. Promotional modeling - in which the model greets guests at events or demonstrates a product such as perfume - is becoming more and more popular. These print models showcase the styles of an outdoor sports clothing vendor. Before they began modeling, they were counseled and trained in hair care, makeup, poise, posture and photoposing - techniques for relating well to the camera. The downside: Models may be asked to gain or lose weight or to wax off the hair on their faces, arms or legs before a photo shoot. Many models go on to become actors. They usually start small, in local television commercials or as movie extras, and then move up to roles in music videos and films. Once an actor begins to work in national commercials and motion pictures, she is paid union scale rates.
*"How do I become a model?"
*"How do I get started?"
*"What do I do first?"
*"How do I know if I have what it takes?"
*"What is the best age to start modeling?"
*"How long can a career be?"
*"How old is too old?"
*"How young is too young?"
*"What kind of model can I be?"
*"How tall do you have to be?"
*"What is the right weight?"
*"Am I a petite model?"
*"Am I a Plus model?"
*"What are your requirements?"
*"I'm 45 years old, female and size 10. Is this OK for modeling?"
*"I'm a 5'7" male and a 40 Regular size, am I too short?"
*"I'm a 6'3" male and a 44 Long, am I too big?"
*"I'm interested in modeling but don't think I have "the look", can I model body parts?"
*"I have an 8 month old baby. How do I get him into the business?"
*"I'm six months pregnant, what is the market for expectant mothers?"
*"Do I have to do Nudity to be a model?"
*"Will doing Nudity hurt my modeling career?"
These and about a hundred other questions are what we are going to attempt to answer for you in this information package.
BEGINNINGS
The first thing you need to ask yourself is: “Why do I want to be a model?” Is it just to try to impress your friends? Maybe to try to boost your self-esteem? Maybe you think you are good looking and posing for pictures looks like “easy money”? If one of these is your reason for being a model then, QUIT NOW!! These are probably the worst reasons to be a model and you will waste a lot of people’s time including your own. However, if you are driven to excel, are willing to work harder than you ever have in your life, can handle getting MANY rejections, willing to work just to get exposure sometimes then, welcome to the world of the professional model. There is nothing easy about this job, just hard working people who can make it look easy.
Now, after reading that, you still think you want to be a model. There are a few things to consider. First of all, do you have any of the qualities that make a good model? What are these qualities? Here is a partial listing:
Ambition: A model goes after her goals. You won't become a model by sitting at home and waiting for agents to come to you!
Intelligence: To succeed, a model must be an intelligent business person. She must know how to spend and invest money wisely. Also, she must know how to conduct business with agents, photographers and clients. She must appear professional and businesslike at castings and go-sees.
Confidence: Clients are looking for someone who is self-assured and whom they think can sell their product. A model must be able to sell herself before she can sell a product. It is also important to be able to handle the rejection that every model must face. No model could meet the expectations of every possible client. It is always best to go into a casting not caring whether or not you get it. That way it's a pleasant surprise if you get the job but you aren't let down if you don't get it.
Independence: Because models must sometimes travel away from their friends and family for a job, or move to a big city to pursue a full time career (if you are one of the rare, lucky ones), it is important to have a great deal of independence. You must be comfortable being by yourself for long periods of time.
Organization: A model must be organized in order to keep track of the different dates, times and locations of appointments so that she can show up at appointments and go-sees on time.
Stamina: A model is sometimes on her feet all day in the freezing cold or the hot sun. She must be healthy and in shape to be able to work all day and still look good. Eating healthy, going for walks/jogs and working out at a gym three times a week is a must.
Will-Power: Unfortunately, the international modeling scene does often involve drugs and partying. A model must have strength of character and will-power in order to stay away from drugs and too much partying. An agency will drop a model very quickly if it becomes known that she takes drugs or parties a lot.
Now then, you’ve decided you have some of the qualities it takes to be a model. If you want to explore the idea of IF you could be a model one of the best, and cheapest, ways is to find out if there are any photographers in your area that do model photography. Ways to do this are look in the phone book, word of mouth and the internet. Find out if they do what is called “Prints for Time” test shooting. This is where you provide yourself, clothing, accessories, etc. and they provide the photographer, film processing and some form of either prints or computer scans for you. It is a cost sharing way to find out if you like modeling. This is also a good way to get a start on your portfolio or “book”. I will talk more about Prints for time later in the info.
If you have gotten this far and haven’t given up yet, you are ready to dive into some of the realities of modeling. Please read on.
STARTING OUT:
To begin with, you will need to decide what type of model you would like to be or that you are able to do. Then it would be a good idea to figure out what types of modeling you would be willing to do if you are unable to work in your chosen area. What are the different types of modeling? Here is a listing for you to examine:
TYPES OF MODELS AND MODELING
High Fashion: Claudia Schiffer, Kate Moss, Christy Turlington. The most glamorous jobs are reserved for them, including the collections. High Fashion models are generally 5'9" to 6' tall and are a very thin size 4-6. They have 32-35" busts, 22-25" waists and 33-36" hips. They have strong and distinctive features. Exotic looks are popular. The majority of High Fashion models live in New York.
Children and teens: can find work in many different types of modeling including fashion shows and commercials. Teen models are generally called Junior models. Junior models must be 5'6" to 5'8" tall and 12 to 17 years old with very youthful looks. They usually have 32-34" busts, 21-25" waists and 32-34" hips.
Editorial Print Modeling: This refers to photography for magazines, including covers. This work is very eagerly sought after by models because of the exposure it provides. For this reason you can expect to work long and hard for $100-$300 a day but you will get tear sheets for your portfolio that will help you get work.
Catalogue Modeling: These models are hired to appear in catalogues like JC Penny or The Bay and sell everyday products to average people. This category also includes swimwear models. Requirements are flexible.
Commercial Print Modeling: This refers to when models are photographed to promote a product on billboards, buses, magazines and newspapers. This type of modeling can be divided into two sections: Fashion Advertising and Product Advertising.
Runway Modeling: This is one of the most effective ways to gain exposure. It is considered the most glamorous type of live modeling. It requires a lot of confidence and grace. The model must make the audience think that she loves the outfit she is wearing. She must look comfortable and make even the dullest outfit look attractive. There is a minimum height requirement of 5'9" for runway work.
Glamour Modeling: This is probably the widest known, and most lucrative type of modeling in the “real world” as well as on the Internet. Quite often this type of modeling involves some form of nudity. However, there are many uses for Glamour models. They range everywhere from the Sports Illustrated Swimsuit edition to Playboy to Victoria’s Secret Catalog to Web Site content. Almost ANY model 18 years old or older can find paying work in the Glamour field. This can also be one of the highest paying and longest lasting areas of modeling to enter. This is always an option for those models who do not fit another area also.
Plus Size Modeling: This is a catch phrase for all of the above modeling but, for the larger model. This is a very quickly growing segment in the modeling industry, as it is in life.
Now that you know some of the more common areas of modeling, and have decided what area(s) interest you the most, let’s have a little more info.
PHYSICAL GUIDELINES:
There are still strict height requirements only for fashion work (5'9" or more for women and 5'11" or more for men). However, in special cases, there are "classic" divisions, and for commercial or character a more mature age is really even a benefit. As a more general rule, though, it is important to not be too big or too small, as it becomes too difficult to find wardrobe for you. If you are too big or too small or otherwise outside fashion guidelines, aim towards commercial print work, glamour, editorial or plus size modeling.
There is no age or time limit for modeling anymore. In the area of commercial print work, especially, you can work from 4 months to 60 or more years! Investigate your specialty type of modeling and explore the possibilities.
If you have extraordinary legs or hands, you could try testing with a parts photographer or a still-life photographer. However, this is a specialty area for very experienced models. The work is very difficult and often tedious, taking a tremendous amount of concentration and understanding of camera angles. It is unlikely in a large market that clients would use beginning hand models.
There are so many models currently working that, sooner or later, get pregnant. These models usually get the work because the clients already know them. Unless you are already a model, and working, it is unlikely that this would be a good time to start.
MISC INFO
You also need to decide if you want to be represented by an agency or if you want to do all of the work as a freelance model. Agency represented models get much more work than freelance models do. If you decide to be represented you’ll need some info to decide.
Finding an agency: Otherwise, do some research and find out which agencies in your area are the best, then visit them. They will be able to tell you if you have real modeling potential. Bring about 5 snapshots - full length in a dress, bathing suit and headshots. Each agency has their own 'look' so don't give up!
Modeling Schools: if the agency is affiliated with a school or tries to sell you courses then run! Reputable agencies will train you for free, if they require training.
Portfolio Rip-offs: Do NOT spend money on a portfolio before you decide on an agency. The agency may have a completely different idea of how they want to market you and you would have wasted your money on shots that you can't use. Good agencies should be able to tell if you have any modeling potential based on good snapshots.
Free Photoshoots: After you have done a test or two you should be able to get test shoots (creatives), which are free photo shoots so that photographer and the model(s) can get new photos for their portfolio. Keep in mind that you may still have to pay $20-$30 per blow-up, even if it is a creative.
Building a Good Portfolio: A full portfolio consists of about twenty-four 8"x10" photos and tears (from magazines). Remember: it is better to have less photos, but ones that are really strong, than a full portfolio with photos that are mediocre. Every portfolio needs a mix of commercial and editorial shots, location and studio. You will also need at least one great body shot (professional and tasteful - editorial style is best) and one beautiful B&W headshot with minimal makeup.
Hair, Makeup and Clothes: Your agency may want to cut your hair so that it is easier to style and to update your look. You can not be too attached to your hair in this business. You may also have to get some new clothes for castings and get a make-up lesson at a cosmetics counter. Tasteful, tight-fitting, solid-color tops and skirts work well. "Jacob" and "Club Monaco" are good bets. Remember: Always wear natural make-up to castings!
Castings: After that, all that's left to do is to go on the rounds of castings (auditions for jobs) and go-sees (to meet a photographer) and hope for the best. Don't feel bad if it takes a while to get a response. This is normal. For most models it takes years to start making a good amount of profit. Be patient.
Your Schedule: Remember that only a small percentage of models can support themselves on modeling alone. You will most likely need to keep another job. Make sure it is one that is flexible so that you can go on castings during the day. Most models end up getting a job at a bar or restaurant to keep their days open for castings.
Priorities: Even if you find out that modeling really isn't your thing then don't feel bad about quitting. Modeling isn't for everyone.
WHAT DO AGENCIES DO?
1. They find new faces.
2. They advise their models.
3. They promote their models.
4. They schedule and book their models.
5. They bill clients and collect fees.
Tips and Advice from Professionals
*"How do I choose an agency? What questions do I ask?"
*"How do I find a good agency? How do you know if they'll be good for you?"
*"Who do you contact to check out an agency's reputation?"
*I'm looking for representation, who is good?"
The first step is to get the list of agencies in your area from the Telephone Book or from the modeling directories or check on the internet. You should check with the Better Business Bureau to see if there are any complaints. It is best if the agency is referred to you by a working model. A "good" agency is one that gets people work. Bring along a short friend whom you are sure has no fashion modeling potential to an interview and get her to go in first. If they tell her she has great fashion potential or try to sell her courses then you'll know to beware. However, keep in mind there are MANY types of modeling (see list above) and many customer requirements. Not every Model can be a fashion model but, most can find work in one area or another. If an agency tells you that you'll be working immediately or that you'll be a star, be wary. Such promises are unrealistic and reputable agencies and schools do not say such things.
*"Can I have an interview? Can I come in to your office?"
*I would like to get my photos critiqued by someone in the business, can I come into your agency?"
Unfortunately, at this time there is no ONE source to be able to give you a good evaluation and help you determine your marketability. Agencies can give you advice, but they are only paid when they get you jobs and will then normally only assist models that they have already selected to work with. They may see you during open call hours, check their policies. Never be rushed into making a hasty decision. Shop around. There will always be room for you later on.
*"Should I answer the ads in the newspapers? Ads in magazines? Competitions where you send in money and a photo?"
*"Some agencies are telling me I need between $300-500 for a portfolio, is this right?"
*"Do you have to pay an agency to represent you?"
*I got a business card from some guy in a shopping mall who approached me, how do I know if he's for real?"
*This agency wants me to go to Brazil for a shoot, what should I do?"
*"My thirteen year old daughter has a manager calling us about modeling, the Better Business bureau says there are no complaints, is this OK?"
*"I attended a model expo event and now the Model Search firm is interested in me and wants me to have photos done for $500. Does this sound right?"
Pay no attention to the ads in the back of magazines. Reputable agencies do not normally advertise in the classifieds. Ads that say "Models needed immediately. No experience necessary," typically will not have you working immediately. Instead you will be expected to take their course. It is never necessary to take a modeling course to become a model. However, if you have extra money to spend and want to learn about makeup and walking, etc. then go ahead and sign up for classes. Otherwise, makeup counters like Lancome, MAC and Esteé Lauder will often give free makeup lessons. Just because you take a course doesn't mean that you could model. Agents, representatives, and scouts who ask for money up front are only interested in what's in your pockets (money) not in your portfolio! Check these people out VERY carefully; these situations do not sound proper. Reputable agencies do not insist that you use "their" photographer because "he is the best". A good agency will recommend a few photographers and let you meet with them to look at their portfolios. Pick a photographer that has a style that you like. It is most important for you to like the photographs in your portfolio because you are the one that has to sell yourself. The Better Business Bureau can only tell if any complaints have been recorded, this does not mean there were none, nor that the place is then legitimate. Even if you experience rejection, don't worry; this does not necessarily reflect on your modeling potential. A model must learn not to take rejection and negative remarks seriously. Many of the top models that you see in magazines were turned away a number of times before they got their first job. As I have already said: no model can expect to meet the expectations of every potential client.
*"I sent three 8x10 photos to an agency and can't get them back, what do I do?"
Never send originals! Send only comp cards, duplicate photos, or head-shots, and don't expect to get them returned to you. If you enclose a self-addressed, stamped envelope you may have a chance, but agencies just get too many submissions to be able to respond to them all.
SCAMS:
If you have dreams of becoming a model, this ad may be tempting. But before you sign a contract, learn how to sort out the legitimate modeling agencies from the scams.
Warning signals of a scam:
"We can guarantee you work."
"As soon as we have you trained, you'll be working."
"You are exactly what we're looking for."
"We are the largest and best equipped agency in the country."
You have to use our photographer because he's the best."
We'll have you working immediately."
Scam Example:
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****MODELS****
Earn $100 per hour or $500 per day as a fashion or commercial model. Full or part time. No experience necessary. Real people types, such as children, grandmothers, college students, and construction workers welcome. No fee.
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How the Scam Works
The Federal Trade Commission (FTC) recently took action against two modeling agencies that placed ads in newspapers to encourage potential models, both men and women, to interview with the agency. Many of the ads stated "No fee." However, the models who were "selected" by these agencies were asked to sign a contract agreeing to pay several hundred dollars for classes or photographs that the agency required before they could work as models. In the end, most of these would-be models received no job assistance from the agencies, no job leads, and no modeling employment. In numerous instances, the potential models did not even receive the photographs they had paid for. The companies simply packed up and left town.
How to Spot the Scam
It may not be easy to recognize a modeling scam because many of the advertising claims and practices may resemble those used by legitimate modeling agencies. However, listed below are some common advertising claims that should make you suspicious.
No fee." If a modeling agency advertises that there is no fee for its services, you should be wary any time you are asked to pay. Most legitimate agencies make money only by taking a commission from their models' work. An exception, however, is that you may be charged for your picture to be in an agency book that they send to clients who hire models. Make sure you pay only your portion of the printing costs. But before you pay any money, ask to see a copy of the agency's previous books and the list of clients to whom they were sent. Most legitimate agencies will provide you with this information.
Earn high salaries." Only experienced, top models can expect to receive large salaries.
Work full or part time." The hours of a model are uneven and sporadic. You will not have the flexibility to choose your own hours.
Real people types should apply." Some ads encourage people of all shapes, sizes, and ages to apply for commercial modeling work that involves the sale of a product. Remember, modeling opportunities are limited even in large cities. Opportunities do exist for "real people" models, but they are normally NOT in fashion or most "mainline" product ads. Because it may be difficult to recognize a modeling agency scam only from advertising claims, watch if agencies use any of the following tactics.
Charge you money to take their classes: Before you are eligible for modeling work. A legitimate modeling agency may provide instruction on applying makeup or walking, but most do not charge you for classes. An exception to this is when a modeling agency also serves as a modeling school. A modeling school does charge for classes, but that is a separate function from finding you work as a model.
Conduct an unprofessional photo shoot: Once a modeling agency agrees to represent you, you will need photographs for your portfolio. In the larger modeling markets, such as New York or Los Angeles, the photographs typically are taken in separate photo sessions, each using different clothes, makeup, and hairstyles. And often a model's portfolio is put together with photographs from more than one photographer. In smaller markets, all photographs may be shot in one session by one photographer, but you should still look different in all your photographs by wearing a variety of cosmetics, clothes, and hairstyles. You may want to shop around for a photographer that best suits your portfolio needs.
Require a particular photographer: If the modeling agency requires you to work with a particular photographer, chances are the photographer is working with the modeling agency and they are splitting the fee. A legitimate modeling agency may recommend that you work with a certain photographer or provide you with a list of photographers, but be skeptical if they are insistent.